致辞 历史 奖杯 伦敦国际奖
致辞 伦敦国际奖主席

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芭芭拉的直率和热情奉献,使她卓尔不群。她献身广告这行业、并为向作品和作者致敬而献出努力,让伦敦国际奖一跃成为全球最受触目的奖项之一。她的直率为她博得各方景仰,包括广告界传奇性的前辈们,带领广告业未来发展的新秀们,和与她相处过的所有人。

 

身为伦敦国际奖主席,芭芭拉致力于让该奖项在瞬息万变的广告业中保持其前瞻性。她推出许多新的竞赛单元,为透过多种新媒介管道叙述故事的和旨在改变社会的作品提供一个获得奖励的平台。

 

她充满热忱为求出类拔萃,于是发起一项由伦敦国际奖资助的教育性活动——Creative LIAisons创意交流汇,旨在指导从世界各地来的21-30岁年青从业人士。这也是代表芭芭拉本人对广告业的支持与回馈。她对伦敦国际奖的期许,不是成为一个不接地气且自高自大的奖项,而是一个把创意人聚集起来的机会。伦敦国际奖是行业中唯一着眼大局,聚焦全球的奖项。它很特别的在评审期间的一周邀请年青一代创意人前来参与一系列 “大师班”活动,让他们有机会与行业领袖和同侪们接触交流。

 

芭芭拉自1979年参与克里奥奖便开始她的奖项事业,并快速晋升为国际总监。1985年,她接受多位伦敦最出色的创意人的怂恿,筹办首个涵盖电影、电视、平面、广播等领域的真正国际性广告奖项。她为此搬到伦敦,不出一年,伦敦国际广告奖诞生。1995年,她再次搬回纽约。几年之后,她将运营公司的名字改为伦敦国际奖(LIA)。她修改名字的原因是为了契合今后行业的发展走势。

 

截至2016年,伦敦国际奖的竞赛单元已经多达16类。2017年,伦敦国际奖又增加了3个新奖项,今后仍在继续扩充中。

 

今年,伦敦国际奖为华文市场开辟了新奖项,这独立单元所涵盖的市场规模可能比整个伦敦国际奖其他市场的总和来的更大。

 

辛勤工作之余,芭芭拉乐于前往曼谷东方文华酒店里的小屋休憩。

 

 

 

What sets Barbara apart is her directness and dedication. Her dedication to the industry, to honoring the work and the people that create it, has elevated LIA to be one of the most globally recognized Award Festivals. Her directness has earned her the respect of her some of the Legends of Advertising, and the new talent that are on the cutting edge of where the industry is going, as well as just about anyone she meets.   

 

As President of LIA, Barbara works hard to keep LIA current in an ever-changing industry, creating new competitions to give a platform for the multitude of new channels used to tell a story and for the work that is created to change society. 

 

Fuelled by a passion to make a difference she started an educational initiative, funded by LIA. Creative LIAisons, a mentoring program for young talent, between the ages of 21 and 30, from around the world, is her way to support and give back to the industry. Her vision is not to be an ‘aloof award', or 'ego award', but to be about bringing people together. LIA is the only award in the business which focuses on the bigger picture, the global community and – uniquely - helping the next generation make connections with the industry leaders and with their peers by inviting for a series of master-classes concurrent with a week of LIA judging.

 

Barbara started her award career at Clio in 1979, quickly working her way up the ladder to become International Director. In 1985 she was approached by a few of the top creatives in London to start the first truly international award honoring advertising in the realms of Cinema, Television, Print, and Radio. She moved to London and within a year London International Advertising Awards was born. In 1995 she moved back to New York.  A few years later, she changed the name of the company to London International Awards or LIA.  Her rationale for this change was to comply with wherever the industry went.  

By 2016, LIA had grown to 16 competitions.  In 2017, LIA added 3 more competitions and is still growing.  

 

Also this year, LIA is starting a new competition for the Chinese language market.  This competition will be a stand-alone competition for a marketplace that on its own, is probably larger than all of the markets that LIA currently serves.

 

When not hard at work you can find Barbara in a cabana at the Oriental in Bangkok!