郑以萍

首席创意官
麦肯中国

Sheena Jeng

Chief Creative Officer
MccannWorldgroup

 


郑以萍在大中华区拥有超过20年的广告从业经验,在加入麦肯之前,她曾任职于奥美、达美高、恒美广告和阳狮中国等完美的广告公司工作她所带领的团队为众多国际和本土品牌提供战略合作服务,她服务过的客户包括:欧莱雅,花旗银行,保洁,联合利华,强生,可口可乐,富达投资,赛诺菲,飞利浦,雀巢,喜力啤酒,腾讯,罗氏,3M,安盛,通用汽车(别克和凯迪拉克)等。

在其职业生涯中,郑以萍女士因其对行业的巨大贡献而屡获殊荣,包括戛纳广告节,D&AD,金铅笔,Clio,Spikes Asia,Epica,纽约广告节,亚太广告节,釜山广告节,艾菲奖,中国4A金印奖,中国广告长城奖,中国广告黄河奖,龙玺广告奖等,并且经常担任重大奖项的评委

她还利用私人时间为业内活动作出贡献,她的努力获得了高度的赞扬。2009年中国广告界“年度杰出女性”、2016年中国4A“年度人物”、2018年“年度特别贡献奖”表彰她对中国广告界的贡献。

她喜欢挑战,喜欢为自己,为公司创造新的记录。未来又是一个创造纪录的旅程。

 

Sheena been in the industry that spans more than two decades of year in Greater China region. Prior to join McCann, she worked for impeccable agencies such as Ogilvy, D’Arcy, DDB Group Greater China and Publicis China. She played an integral and instrumental role on both creative and strategic front to build strong business partnership with many international and local clients such as L’Oreal, Citibank, P&G, Unilever, J&J, Coca-Cola, Fidelity International, Sanofi, Philips, Nestle, Heineken,Tencent,Roche,3M,AXA and General Motors (Buick and Cadillac).

Her work has recognized with top creative award from Cannes, D&AD, One Show, Clio,Spikes Asia, Epica, New York Festival, AD Fest,AD Stars,Effies. to major Chinese award shows, such as China 4A, China advertising Great Wall Award, Yellow River Award and Long-Xi Award. She was a frequent judge in major award.

She also spent her personal time to contribute for industry activities. Her efforts has been highly recognized. In 2009 China Advertising Industry’s “Outstanding Woman of the Year ”, 2016 China 4A “ Person of the Year” , 2018 “ Special Contribution of the Year” for her dedication to China advertising industry.
She loves to tackle challenges and always renews record for herself and for the agencies she worked. And she is still on the way for her unknown journey…

融合/市场实效评审 Integration/Marketing Effectiveness Jury