游明仁

首席创意长暨 ADK 大中华区创意顾问
ADK
台湾

Richard Yu

Chief Creative Officer and China Network Creative Consultant
ADK
Taiwan

 


游明仁对创意充满着高度热情,23 年来他从设计入行到如今带领全创意团队的 创意长,他始终抱持着相同单纯的信念,要做出让人觉得~“哇!为什么我没想到?!”的作品。他的第一座国际广告奖是从 2004 年坎城广告奖平面类获得狮 子开始的,在此之后,作品开始跨越多种领域,包含影片、互动、直效行销与促 动、品牌内容与娱乐等。其中不乏许多让人印象深刻的作品如:伊莎贝尔 12 星 座求婚攻略系列、哈根达斯爱要趁热系列、每朝健康绿茶女杀手篇、万泰灵活卡 惊世夫妻系列、波蜜果菜汁大兵一定要呷菜系列、茶里王不甘系列、异想瓶连续 句系列及左岸咖啡馆我的法式浪漫系列等等…。

在他快乐创意风格的带领下,他所在的公司(达彼思广告和 ADK 联旭广告)于 多个国际知名创意排行榜中,获得连续 9 年(2008-2016)大中华区或台湾的年 度广告代理商,像是 The Gunn Report、Campaign Brief Asia、龙吟榜大中华区创 意排行榜以及 Campaign Asia-Pacific 等。2010 年获经济部商业司及 TAAA 颁发“杰 出广告创意人奖”。ADK TAIWAN 于 2015 年获得大中华 One Show 创意奖及台湾 4A 创意奖的年度广告代理商。2017 年初 The Gunn Report 创意排行榜公布,ADK TAIWAN 连续三年蝉联台湾最佳创意代理商(2014-2016)。

2016 年游明仁个人更因于各国际创意奖上的活跃表现,荣获 Campaign Brief Asia 创意排行榜亚洲创意总监 TOP 20,为有史以来台湾个人入榜之最高名次。2016 4A 创意奖评估其近年来持续带动台湾于全球与大中华区业界及市场上的活跃,对新生代创意的启发与影响力,颁予个人“评审团特别奖”荣誉,同年 12月,再获得 Campaign Asia AOY Award 评选为“大中华区年度最佳创意人”。

他带领团队的最新作品”统一面小时光面馆”屡获佳绩,于 2016 坎城国际创意节中,创下了台湾广告史上第一次,以同一件作品同时获得金银双狮(Entertainment Gold Lion & Media Silver Lion)的纪录!也是暌违 17 年来,台湾的第二座金狮奖。 并于 2015年为台湾赢得史上第一座的 Spikes Asia 亚洲创意节全场大奖(Branded Content and Entertainment Grand Prix)。他曾获得过 16 座亚太广告节 ADFEST LOTUS 奖、3 座龙玺全场大奖(2010、2013、2015)以及其他不计其数的国际及 本土广告奖超过 1000 个。

2016 年游明仁获邀担任 ADFEST 亚太广告节 Direct Lotus 直效创意奖评审团主席, 为第一位担任亚洲国际奖评审主席的台湾创意;之后更获 Cannes Lions Festival 坎城国际创意节 Direct Lions 直效创意奖之邀,成为 21 年来,首位代表台湾重返坎城评审席的创意人;2017 年获邀 D&AD 创意节,担任 Media 媒体创意奖评审。

 

Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993.

He leads his agencies which he worked in to win “Agency of the Year” in Greater China or Taiwan for 10 consecutive years (2008 ~ 2017) in several famous international creative rankings, such as The Gunn Report, Campaign Brief Asia and Campaign Asia-Pacific and etc..

In 2015, he led the team to win the Taiwan’s first Grand Prix for Branded Content and Entertainment of Spikes Asia, then continued winning the victory in Cannes Lions 2016 with Entertainment Gold Lion & Media Silver Lion.

In 2009, he was awarded “Creative Achievement Award” by New York Festivals. In 2010, he received an honorary award as the ”Outstanding Creative Individual” by Department of Commerce of Ministry of Economic Affairs, R.O.C at the Taiwan Advertising Festival. Further, continued with his achievement, Richard was selected as “Greater China Creative of the Year” by Campaign Asia-Pacific Agency of the Year Award in 2016 and was also ranked “TOP19 Aisa’s most awarded creative directors” in Campaign Brief Asia Creative Rankings 2017.

By virtue of excellent performance in creative awards and considering Richard has inspired and influenced new generation of creative people in recent years, and continued making Taiwan shine in the world and the Greater China industry as well as the market, Taiwan 4A Creative Award conferred “4A Creative Achievement Award” on him.

He is also the record-holder for winning Cannes Lions, London International Award, New York Festival, Mobius, AWARD, Spikes Asia, ADFEST, One Show Greater China Awards, Longxi Creative Awards, AME Awards and Tangrams Awards among the Taiwan industry.

Richard has judged at major creative competition in the industry, including

The One Show 2018 Direct Jury, D&AD 2017 Media Jury, Cannes Lions 2016 Direct Jury and ADFEST 2016 Direct Lotus Jury President.

品牌娱乐评审 Branded Entertainment Jury