梁伟丰

大中华区主席兼首席创意官
BBDO天联广告

WaiFoong Leong

Chairman and Chief Creative Officer – Greater China
BBDO

 


在担任BBDO大中华区主席兼首席创意官前,Leong曾任职于亚洲各大广告公司。这些工作经历造就了他对广告的独特见解, 并一路斩获了诸多国际奖项,名列2005年的《50位亚洲最具影响力的创意人》榜单。

Leong自2006年担任BBDO大中华区的创意掌舵人后,公司就成为《Campaign媒介年度奖》颁奖典礼上的常胜军,更凭着多个实效奖的佳绩,登上由WARC世界广告研究中心在2014年所发布的“全球100家最佳广告代理商榜单”的第7位。

在2018年,BBDO 大中华区更一举拿下WARC世界广告研究中心在“实效社交战略”类别的全场大奖——开启了大中华区广告公司拿下WARC全场大奖的首例。Leong个人也获得了《Campaign媒介年度奖》在2018年颁发的“大中华区年度创意人”奖。

Leong目前是BBDO亚洲创意理事会,及美国One Club全球理事会的理事成员。

除了广告人的身份之外,Leong也同时拥有音乐人的身份,常为许多著名歌手写歌。合作过的歌手包括刘德华,阿杜,林俊杰,品冠,张杰,许如芸,陈小春,陈洁仪,彭羚,郑中基,等。

 

Prior to his role of Chairman and Chief Creative Officer for BBDO Greater China, Leong attained his advertising nous through successful stints in agencies across Asia, and marked the journey with a slew of international awards, which placed him firmly in the chart of “Top 50 Hottest Creative in Asia 2005”

Ever since Leong took over the creative helm for BBDO Greater China in 2006, the agency has been a constant winner for “Creative Agency of the Year” at Campaign Asia Awards, and was ranking at #7 in the “World’s Smartest Agencies Top 100”, published by WARC (World Advertising Research Center) in 2014.

In 2018, BBDO China also received the highest honor in the Effective Social Strategy category at WARC 100, walking away with a Grand Prix – the first WARC Grand Prix awarded for an agency based in China. And Leong is being awarded as “Greater China Creative Person of The Year” in Campaign Asia Awards 2018.

Leong is currently a council member of BBDO Asia Creative Council, and also the Global Board of Director of The One Club for Creativity.

Despite the rapid pace of the advertising industry, Leong also leads a double life as a music composer, writing songs for notable Asian stars, including Andy Lau, JJ Lin and Kit Chan, picking up trophy in major pop music awards show across Asia Pacific.

创新/品牌娱乐评审The New/ Branded Entertainment Jury