Executive Creative Director
三一 (3nity) 創立于1996年, 是马来西亚一间以多元文化为主的策略与品牌設計的顾问公司, 多年来穫奖无数, 同时也推动了许多与社会公益和公众议题有关的项目。平面設計师背景出生, 胡智义近年来将重心聚集在设计教育及社区性的项目里. 他最近的其中一个项目是 A book&chocolate (ABC) 图书馆, 是一个为尼泊尔Milache山区赤貧缐的兒童所设立的学习空间, 以推动当地孩子的读写能力. 同时他也非常积极的向客户及伙伴们推广社区創意的理念, 鼓励他们在各自的领域里头为社区带来更新。
2010年, 他与一班来自世界各地志同道合的朋友联合創立 三X国际(3x), 以推广与社区創意有关的项目, 发挥创意与设计的正面力量.
Joseph Foo is the founding partner and executive creative director of 3nity since 1996 – an established and award-winning multi-disciplinary brand identity consultancy in Malaysia – alongside two other partners, Leong Kah Fai and Luke Teong.
A graphic designer by training, Joseph has in recent years placed his focus in education and community led projects. His latest collaborative project is the A Book & Chocolate (ABC) – a learning space for the children of the Annapurna region that was created for the local community to encourage literacy among their children. He actively promotes the idea of ‘social innovation’ to clients, encouraging them to make a difference with their business by also meeting the social needs of the local community. In 2010, he co-founded 3x, a collective of creative entrepreneurs, with Jesper von Wieding of 3x Denmark, Cho of Sambal Group Beijing/Shanghai, Wang Shao Qiang of Sandu Guangzhou and Eddy Yu/Hung Lam of co- design Hong Kong (www.3x.dk).
He sits at the advisory board and guest lectures at a leading Art & Design college in Kuala Lumpur. Beyond Malaysia, he teaches and conducts workshops at institutions across Asia, Europe, the UK and US. He has been involved in the Neighbor Programme, which is a ‘research as practice’ project aimed at reconnecting Art & Design institutions within the South-East Asian region. He also chaired the jury of the first Long Xi Nova Awards in Malaysia, a creative competition for young practitioners in the Asian region.