尔锐

首席执行官
BETC/哈瓦斯
巴西

Erh Ray

CEO
BETC/Havas
Brazil


 

ErhRay早前在巴西以艺术总监的身份开始了他的职业生涯,并于1994年被DM9DDB公司聘用,在那里他创作了许多获奖作品。他的作品引起了DDB纽约总部的注意,随后,他便和部分品牌展开相关合作,如宾利,麦当劳́,康柏和飞利浦等。

2000年,Erh Ray回到巴西,担任DM9DDB的首席创意官。2002年末,他成立了自己的公司:BorghiErh——该公司连续四年成为巴西增长最快的公司。2006年12月,BorghiErh与global合并network Lowe + Partners,ErhRay成为该机构的联合首席执行官。

2012年,Erh带着创建一个创新项目的志向离开了BorghiErh。终于在2014年,他成立了BETC的巴西子公司。在短短3年内,BETC与Havas Worldwide合并,成为BETC/Havas – 一个拥有诸多客户的机构,如雅高酒店,China in Box,雪铁龙,海菱,好时,Jequiti, Pão de Açúcar, Peugeot e Reckitt Benckiser。

2016年,ErhRay被巴西广告协会(ABP)评选为巴西最佳广告执行方。根据Scopen公司的数据显示,ErhRay还在最受尊敬的十大公关人员排名中。

在他28年的广告生涯中,ErhRay的作品获得了近乎最重要的巴西及国际广告节的奖项,其中包括戛纳金狮,Clio’s, FIAP, One Show, 纽约广告节, 并在“Archive”杂志上进行了40多次刊登。他还曾三次担任戛纳电影节评审。

目前,ErhRay是纽约广告节委员会的成员,也是巴西广告市场机构CONAR执行委员会的成员。

Erh has started his career as an art director in Brazil and was hired in 1994 byDM9DDB, where he created highly awarded campaigns. His work attracted theattention of DDB’s head office in New York, where he subsequently worked anddeveloped campaigns for brands such as Bentley, McDonald´s, Compaq and Philips.

In 2000, Erh returned to Brazil as Chief Creative Officer of DM9DDB. In late 2002,he founded his own agency: BorghiErh-the fastest growing agency in Brazil for fourconsecutive years. In December of 2006,BorghiErh merged with globalnetwork Lowe+Partners and Erh became co-Chief Executive Officer of the agency.

In 2012, Erh left BorghiErh with the ambition of building an innovative project. Finally,in 2014, he founded the Brazilian unit of BETC. In just 3 years, BETC merged with Havas Worldwide, becoming BETC/Havas – an agency with clients such as Accor Hotels, China in Box, Citroën, Hering, Hershey’s, Jequiti, Pão de Açúcar,Peugeot e Reckitt Benckiser.

In 2016, Erh was elected by ABP (Brazilian Advertising Association) the best Agency Executive of Brazil. Erh was also ranked among the 10 most admired publicists inthe country,according to the Scopen consultancy.

During his 28-years career in advertising, Erh’s work has been awarded at all the keyBrazilian and international festivals – including Cannes Lion, Clio’s, FIAP, One Show, New York Festival awards and had more than 40 campaigns published on‘Archive’ magazine. He has also has been jury member at the Cannes Festival at the Film category for 3 times.

Currently, Erh is part of the NY Festivals Advisory Board, and also part of the Executive Committe of CONAR – the institution that regulates the advertising market in Brazil.

设计 / 户外评审 Design / OOH Jury