陳宣宇

董事總經理暨首席創意官
灵智
台湾

Fish Chen

Managing Director & Chief Creative Officer
Havas
Taiwan

 


 

FISH CHEN 做Art寫文案當編劇到身兼管理職的創意人,擅長故事行銷及整合行銷, 2014-2016為金士頓打造的記憶三部曲(記憶月台/記憶當舖/記憶的紅氣球)透過動人的故事及音樂為金士頓U盤量身定做的品牌娛樂內容,創造微信刷屏觀看人數超過160,000,000甚至華人世界的精神導師李開復都曾在臉書及微博分享,總部甚至買下版權行銷全球,全球得獎數超過72座,金獎更高達20座。以內容為王的社交媒體時代,記憶三部曲無疑成為大中華區內容營銷的傳奇,被媒體稱為大中華區最為走心、最會說故事的廣告人。

2017以溫潤的故事電影的規格為VOLVO打造的微電影Alice’s Wedding,創造FB一天破百萬,一週破五百萬超過四萬則網友分享的點閱佳績,被車媒譽為台灣50年來最動人的汽車廣告,更屢獲Cannes Lions、Clio、LIA、LIA China、One Show China、NYF、ADFEST、Spikes、Webby Awards、龍璽及等多項國際大獎,奪下18金的空前紀錄,更寫下台灣廣告史上榮獲大滿貫,橫掃四大賽品牌娛樂大獎的第一人。

FISH CHEN has started his advertising career as an art, copywriter, scenarist, and then a creative person concurrently as a managing director, is talented in story and integrated marketing. In 2014-2016, he created the “Memory” serial, Episode I, II, and III for Kingston USB, using touching stories and music to create the entertainment content, originated over 160,000,000 screen takeover views on WeChat. Also, the mentor, K.F. Lee, had shared the films in his FB and Weibo, and the Havas HQ had bought the rights for marketing globally. The series had won over 72 awards, up tp 20 gold awards all over the world. It is the time of content through social media. The Memory series had become the legend of content marketing, and Fish Chen was named by the Medias as “The best story-telling creative person in Greater China”

Moreover, the micro movie “Alice’s Wedding”, which was filmed as a standard gentle story movie for VOLVO in 2017, has attracted more than 1,000,000 views a day, 5,000,000 a week on Facebook. It was said by the automotive media to be the most moving car advertisement within 50 years. Moreover, the film has swept through the global awards and snatched trophies covering Cannes Lions, Clio, LIA, LIA China, One Show China, NYF, ADFEST, Spikes Asia, Webby Awards, and LongXi Awards. It was an unprecedented record of winning 18 gold awards, which had refreshed the achievement record in Taiwan district. Through all these, Fish has become the first person who won the branded entertainment awards of the greatest 4 grand awards.

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