范宇轩

首席战略官,
奥美集团
北京

Joseph Fan

Chief Strategy Officer,
Ogilvy Group
Beijing


范宇轩是北京奥美首席战略官。作为一个通晓双语并熟悉多元文化的商业领导者,他在中国及海外的消费品、零售、汽车、财经及数字新媒体等行业都拥有着丰富的企业战略和客户市场经验。他尤其善于通过制定商业战略和明确目标市场优先级来推动企业总体收入增长。他还善于通过明确客户旅程及优化接触点,设计有价值的客户体验且能够有效增强客户体验。另外,他还带领着一个具有品牌、消费者互动、用户体验、数据与洞察、以及社交媒体各项专业的多元战略团队。

在加入奥美之前,范宇轩任职于一家管理咨询公司并担任客户及市场战略服务领导工作,负责带领团队达成商业目标、实现客户互动,并同时管理该领域的知识与培训。范宇轩乐于协助高管客户以解决各种商业问题,如进入市场战略、品牌营销策略、客户体验与客户关系管理(CRM)、全渠道/数码战略和业务模式转型等。

范宇轩生于台湾,普通话及英语流利,并拥有美国芝加哥西北大学的整合营销传播(IMC)硕士学位。他经常在消费者与数码会议上发表演讲,并著有多本出版物。

在业余时间里,范宇轩喜欢从电影、小说、动画、甚至音乐中鉴赏并学习说故事的本领。于他而言,在夏威夷海滩听着1920年的爵士乐同时翻看一本惊悚小说就是一个惬意的假期。

Joseph is the Chief Strategy Officer of Ogilvy Beijing. He is a bilingual and multi-cultural business leader with China and global experience in Corporate Strategy, Customer & Market Strategy, and Digital Transformation in various industries, including consumer goods, travel & leisure, retail, automotive, financial industry, and TMT. Joseph is experienced in driving top line growth through business strategy articulation and target market prioritization. Joseph is particularly passionate about designing valuable customer experience and impactful customer engagement through customer journey articulation and touch-point optimization. Joseph also leads a large team with diverse expertise ranging from Brand, Engagement, UX, Data & Insights, and Social.

Prior to joining Ogilvy, Joseph worked at a management consulting firm, where he served as the Customer & Market Strategy Offering Leader, responsible for leading business pursuits, delivering client engagements, and managing knowledge and trainings in this area. Joseph enjoyed working with C-Suite clients on solving business problems, such as go-to-market strategy, branding & marketing strategy, customer experience & CRM, omni-channel / digital strategy, and business transformation.

Joseph has a Master’s Degree in Integrated Marketing Communications (IMC) from Northwestern University in Chicago. Joseph is a native of Taiwan, fluent in Mandarin and English. He is a frequent speaker at Consumer and Digital conferences, and the author of several publications.

In his spare time, Joseph enjoys appreciating good storytelling – either from movies, novels, animations, or even music. A relaxing vacation for Joseph is sitting on a Hawaiian beach with a thriller novel in hand while jazz from the 1920’ play in the background.

融合/市场实效 Integration/Marketing Effectiveness