About LIA Awards

London International Awards 2019 Chinese Creative Competition Categories

1. Print

Entry Fee:

-Single (1): $640

-Series (2-6 pieces): $775

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Art Direction
  3. Typography
  4. Illustration
  5. Photography

2. Poster

Entry Fee:

-Single (1): $640

-Series (2-6 pieces): $775

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Art Direction
  3. Typography
  4. Illustration
  5. Photography

3. OOH (Out-of-Home)

Entry Fee:

-Single (1): $640

-Series (2-6 pieces): $775

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Art Direction
  3. Typography
  4. Illustration
  5. Photography
  6. Best use of Media

4. Design

Entry Fee:

-Single (1): $500

-Series (2-6 pieces): $625

  1. Annual Reports
  2. Art Direction
  3. Brand Identity
  4. Branded Content
  5. Brochures/Catalogues
  6. Calendars
  7. Client Promotion
  8. Corporate Identity
  9. Direct Marketing
  10. Editorial Design
  11. Experiential Design
  12. Innovative Use of Design
  13. Logos
  14. Posters
  15. Self-Promotion
  16. Sustainable Design
  17. Use of Copywriting
  18. Use of Illustration
  19. Use of Photography
  20. Use of Typography

5. TV/Cinema/Online Film

Entry Fee:

-Single (1): $700

-Series (2-6 pieces): $950

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Humour
  3. Trailers
  4. Best use of media
  5. Low budget film – Not over RMB500,000

6. Production | Post-production

Entry Fee:

-Single (1): $475

-Series (2-6 pieces): $625

  1. Animation
  2. Art Direction
  3. Cinematography
  4. Direction
  5. Editing
  6. Music
  7. Script
  8. Production Design
  9. Visual Effects
  10. Low budget film – Not over RMB500,000

7. Branded Entertainment

Entry Fee:

-Single (1): $1000

-Series (2-6 pieces): $1500

  1. Augmented Reality (AR)
  2. Virtual Reality (VR)
  3. Documentary
  4. Online
  5. Music
  6. Games
  7. Experiential / Live Events

8. Integration

Entry Fee: $775

  1. Business-to-Business
  2. Business-to-Consumer
  3. Public Service/Social Awareness

9. Digital

Entry Fee: $650

  1. Apps
  2. Virtual Reality (VR)
  3. Augmented Reality (AR)
  4. UI – User Interface & Navigation
  5. KOL (Key Opinion Leaders)
  6. Banner
  7. Animation
  8. Motion Graphics
  9. Copywriting
  10. Music
  11. Typography
  12. Live Stream Video
  13. Viral
  14. UX- User Experience
  15. Mobile Advertising
  16. Visual Design
  17. Weird Wonderful Work
  18. Social Media Usage

10. Marketing Effectiveness

Entry Fee: $775

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Marketing Channels:

    1. Advertising
    2. Branded Entertainment
    3. Media Innovation
    4. Product Design and Development
    5. Sponsorship and Event
    6. Low Budget – Not over RMB200,000

11.Social Influencers:

Entry Fee: $650

Products and Services:

    • Automotive. Includes Automotive Products
    • Banking/Financial/Insurance
    • Apparel. Includes Footwear, Handbags, Accessories, etc.
    • Confections/Snacks
    • Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
    • Travel. Includes Airlines, Hotels, Cruise Lines, etc.
    • Sports
    • Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
    • Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
    • Beverages – Alcoholic, Beverages – Non-Alcoholic
    • Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
    • Cosmetics/Toiletries/Pharmaceuticals
    • Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
    • Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
    • Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
    • Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
    • NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
    • Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
    • Others

  • Use of Social Media(Only one upload allowed per entry):

    1.Live Stream
    2.Use of Wechat
    3.Use of Weibo
    4.Use of Douyin
    5.Use of video
    6.Use of Facebook
    7.Use of Twitter
    8.Use of Instagram
    9.Use of Snapchat
    10.Use of Youtube

12.The New

Entry Fee: $1000

Products and Services:

1.AR
2.VR
3.Experiential / Live Events
4.Branding Action
5.Innovative Technology
6.The Data Of Creative
7.Media Innovation
8.Technology Development