About LIA Awards

London International Awards 2021 Chinese Creative Competition Categories

1. Print

Entry Fee:

-Single (1): $665

-Series (2-6 pieces): $795

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Art Direction
  3. Typography
  4. Illustration
  5. Photography

2. Poster

Entry Fee:

-Single (1): $665

-Series (2-6 pieces): $795

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Art Direction
  3. Typography
  4. Illustration
  5. Photography

3. OOH (Out-of-Home)

Entry Fee:

-Single (1): $665

-Series (2-6 pieces): $795

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Art Direction
  3. Typography
  4. Illustration
  5. Photography
  6. Best use of Media

4. Design

Entry Fee:

-Single (1): $525

-Series (2-6 pieces): $625

  1. Annual Reports
  2. Art Direction
  3. Brand Identity
  4. Branded Content
  5. Brochures/Catalogues
  6. Calendars
  7. Client Promotion
  8. Corporate Identity
  9. Direct Marketing
  10. Editorial Design
  11. Experiential Design
  12. Innovative Use of Design
  13. Logos
  14. Posters
  15. Self-Promotion
  16. Sustainable Design
  17. Use of Copywriting
  18. Use of Illustration
  19. Use of Photography
  20. Use of Typography

5. TV/Cinema/Online Film

Entry Fee:

-Single (1): $725

-Series (2-6 pieces): $975

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Humour
  3. Trailers
  4. Best use of media
  5. Low budget film – Not over RMB500,000

6. Production | Post-production

Entry Fee:

-Single (1): $475

-Series (2-6 pieces): $625

  1. Animation
  2. Art Direction
  3. Cinematography
  4. Direction
  5. Editing
  6. Music
  7. Script
  8. Production Design
  9. Visual Effects
  10. Low budget film – Not over RMB500,000

7. Branded Entertainment

Entry Fee:

-Single (1): $1150

-Series (2-6 pieces): $1500

  1. Augmented Reality (AR)
  2. Virtual Reality (VR)
  3. Documentary
  4. Online
  5. Music
  6. Games
  7. Experiential / Live Events

8. Integration

Entry Fee: $1000

  1. Business-to-Business
  2. Business-to-Consumer
  3. Public Service/Social Awareness

9. Digital

Entry Fee: $675

  1. Apps
  2. Virtual Reality (VR)
  3. Augmented Reality (AR)
  4. UI – User Interface & Navigation
  5. KOL (Key Opinion Leaders)
  6. Banner
  7. Animation
  8. Motion Graphics
  9. Copywriting
  10. Music
  11. Typography
  12. Live Stream Video
  13. Viral
  14. UX- User Experience
  15. Mobile Advertising
  16. Visual Design
  17. Weird Wonderful Work
  18. Social Media Usage

10. Marketing Effectiveness

Entry Fee: $1000

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Marketing Channels:

    1. Advertising
    2. Branded Entertainment
    3. Media Innovation
    4. Product Design and Development
    5. Sponsorship and Event
    6. Low Budget – Not over RMB200,000

11.Social Influencers:

Entry Fee: $650

Products and Services:

    • Automotive. Includes Automotive Products
    • Banking/Financial/Insurance
    • Apparel. Includes Footwear, Handbags, Accessories, etc.
    • Confections/Snacks
    • Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
    • Travel. Includes Airlines, Hotels, Cruise Lines, etc.
    • Sports
    • Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
    • Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
    • Beverages – Alcoholic, Beverages – Non-Alcoholic
    • Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
    • Cosmetics/Toiletries/Pharmaceuticals
    • Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
    • Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
    • Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
    • Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
    • NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
    • Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
    • Others

  • Use of Social Media(Only one upload allowed per entry):

    1.Live Stream
    2.Use of Wechat
    3.Use of Weibo
    4.Use of Douyin
    5.Use of video
    6.Use of Facebook
    7.Use of Twitter
    8.Use of Instagram
    9.Use of Snapchat
    10.Use of Youtube

12.Evolution

Entry Fee: $1150
Work that makes you rethink how things can be done, work that points to new ways forward, ideas that move away from the status quo. Work that raises your eyebrows and makes you question.It could be a social wave, a new methodology, or a new business model. Work that uses a different approach, it can be new technology or a new use of technology; a new platform or using an existing platform in a new/different way. Anything that symbolizes the future and pushing the boundaries. Entries do not have to focus on Advertising but rather creative solutions.

Products and Services:

1.Augmented Reality：Digital Experiences that combine live action imagery (either through a camera or direct sight) with CG imagery (such as an overlay or a manipulated camera feed) in either a practical, useful or creative fashion. This could be in any medium, such as a mobile device, computer device or live experience. Entrant needs to provide a case study that explains the concept and thoroughly conveys the actual AR experience in detail as the user would experience.
2.Best Use of Real Time Advertising
3.Brand Action：Brand actions are activities that may inform advertising but are distinct from it. Programs such as Small Business Saturday, real work stunts like Red Bull Stratos, PR stunts like McWhopper, and one-offs such as REI OptOutside are examples.
4.Creative Technology:Technology deployed in creative ways. The technology can be used to facilitate the telling of the story, or be the story itself. The jury is looking for clever and innovative uses of creative technology often in artistic ways, whether they be new ways of using old technology, or new technology used in a unique, innovative, groundbreaking fashion.
5.Creativity in Commerce：Recognizing creativity that inspires preference, transaction, payment and purchase
6.Experiential：Live experience

13.Creative Use of Data

Entry Fee: $675
This category recognizes entries that demonstrate the fundamental role of data in inspiring, powering and enhancing creative work.

Products and Services:

1.Data-Led Creativity:The use of data to inform groundbreaking creative work, customer experiences or ways for brands to connect with consumers.
2.Data-Led Targeting：The creative use of data to introduce new insights and methods for brands to identify, reach and connect with their customers.
3.Data Visualization：Visualization of data to communicate messages. This includes graphics, audio, content, installations or use of emerging technology that’s interactive, dynamic or static.
4.Real-Time Data： Data that informs creative work and experiences in real time to create a unique and fresh way for a brand or business to connect with consumers.
5.Social-Powered Data：Data generated from social media platforms to inform, influence or inspire new ways for brands and businesses to connect with consumers or communities.