London International Awards 2018 Chinese Creative Competition Categories

1. Print

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Art Direction
  3. Typography
  4. Illustration
  5. Photography

2. Poster

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Art Direction
  3. Typography
  4. Illustration
  5. Photography

3. OOH (Out-of-Home)

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Art Direction
  3. Typography
  4. Illustration
  5. Photography
  6. Best use of Media

4. Design

  1. Annual Reports
  2. Art Direction
  3. Brand Identity
  4. Branded Content
  5. Brochures/Catalogues
  6. Calendars
  7. Client Promotion
  8. Corporate Identity
  9. Direct Marketing
  10. Editorial Design
  11. Experiential Design
  12. Innovative Use of Design
  13. Logos
  14. Posters
  15. Self-Promotion
  16. Sustainable Design
  17. Use of Copywriting
  18. Use of Illustration
  19. Use of Photography
  20. Use of Typography

5. Package Design

  1. Apparel
  2. Art Direction
  3. Automotive Products
  4. Beers
  5. Beverages
  6. Computer Software/Electronics
  7. Confections/Snacks
  8. Cosmetics 
  9. Dairy Products
  10. Entertainment
  11. Foods
  12. Gift Items
  13. Graphic Design
  14. Home Products
  15. Liquors
  16. Pet Products
  17. Pharmaceuticals
  18. Promotional Packaging
  19. Recreation Equipment/Games
  20. Retailer Packaging
  21. Special Editions
  22. Structural Packaging
  23. Sustainable Packaging
  24. Tobacco Products
  25. Toiletries
  26. Wines
  27. Use of Copywriting
  28. Use of Illustration
  29. Use of Photography
  30. Use of Typography

6. TV/Cinema/Online Film

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Craft:

  1. Copywriting
  2. Humour
  3. Trailers
  4. Best use of media
  5. Low budget film – Not over RMB500,000

7. Production | Post-production

  1. Animation
  2. Art Direction
  3. Cinematography
  4. Direction
  5. Editing
  6. Music
  7. Script
  8. Production Design
  9. Visual Effects
  10. Low budget film – Not over RMB500,000

8. Branded Entertainment

  1. Augmented Reality (AR)
  2. Virtual Reality (VR)
  3. Documentary
  4. Online
  5. Music
  6. Games
  7. Experiential / Live Events

9. Integration

  1. Business-to-Business
  2. Business-to-Consumer
  3. Public Service/Social Awareness

10. Digital

  1. Apps
  2. Virtual Reality (VR)
  3. Augmented Reality (AR)
  4. UI – User Interface & Navigation
  5. KOL (Key Opinion Leaders)
  6. Banner
  7. Animation
  8. Motion Graphics
  9. Copywriting
  10. Music
  11. Typography
  12. Live Stream Video
  13. Viral
  14. UX- User Experience
  15. Mobile Advertising
  16. Visual Design
  17. Weird Wonderful Work
  18. Social Media Usage

11. Marketing Effectiveness

Products and Services:

  1. Automotive. Includes Automotive Products
  2. Banking/Financial/Insurance
  3. Apparel. Includes Footwear, Handbags, Accessories, etc.
  4. Confections/Snacks
  5. Entertainment. Includes Theatres, Zoos, Museums, Movies, TV Programs, Lotteries, Music Festivals, Sports, etc.
  6. Travel. Includes Airlines, Hotels, Cruise Lines, etc.
  7. Sports
  8. Electronic Equipment. Includes Televisions, Mobile Phones, Computers, Cameras, Gaming Consoles, etc.
  9. Foods. Includes Packaged Food, Frozen Food, Baby Food, Dairy etc. (Does Not include Retail Food Outlets)
  10. Beverages – Alcoholic, Beverages – Non-Alcoholic
  11. Retail. Includes Restaurants, Stores, Gyms, Catering/Venues, Petrol/Gasoline Stations, Travel Agents, etc.
  12. Cosmetics/Toiletries/Pharmaceuticals
  13. Corporate Image. Includes Self-Promotion, Non-product based Company Image, Event Sponsorship, etc.
  14. Health Care Services. Includes Hospitals, Clinics, Nursing Homes, etc.
  15. Household Products. Includes Detergents, Paint, Batteries, Light Bulbs, etc.
  16. Recreational Includes. CDs, DVDs, Toys, Games, Golf Clubs, Jet Skis, etc.
  17. NGO. A non-governmental organization is any non-profit, voluntary citizens’ group which is organized on a local, national or international level.
  18. Public Service/Social Awareness. Includes Charities, Political Organisations, Educational Institutions, Issue Advocacy, etc.
  19. Others

Marketing Channels:

  1. Advertising
  2. Branded Entertainment
  3. Media Innovation
  4. Product Design and Development
  5. Sponsorship and Event
  6. Low Budget – Not over RMB200,000