London International Awards is the first global awards show that honors and celebrates creativity conceived, written and produced solely in the Chinese language. Entries are only accepted in Chinese. Entering its third year, the jury comprises the top Chinese speaking creatives from around the world. The work is judged in its original format as it was released in the marketplace.
This year, all rounds of judging will take place in Las Vegas simultaneously with the LIA Global Judging. Winners will be awarded the Red Statue (this year there will also be Gold, Silver and Bronze statue for Chinese Creativity Show) specially designed for the Chinese language market.
LIA Global of the Year and Regional of the Year Awards are decided based on a point system of the winning work, these points will include the Winners (Gold, Silver and Bronze) of LIA Chinese Creativity. LIA Statue Winners (Gold, Silver and Bronze) are also included in the Campaign Brief Rankings.