London International Awards is the first global awards show that honors and celebrates creativity conceived, written and produced solely in the Chinese language. Entries are only accepted in Chinese. Entering its second year, the jury comprises the top Chinese speaking creatives from around the world. The work is judged in its original format as it was released in the marketplace.
This year, all rounds of judging will take place in Las Vegas simultaneously with the LIA Global Judging. Winners will be awarded the Red Statue, specially designed for the Chinese language market. Winners will be celebrated at a ceremony held in Shanghai.
LIA Global of the Year and Regional of the Year Awards are decided based on a point system of the winning work, these points will include the Winners and Finalists of LIA Chinese Creativity. LIA Statue Winners and Finalists are also included in the Campaign Brief Rankings.